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November 21, 2025

Chinese PVD Coating Industry Upgrades with Strategic Shift

Driven by the concept of "new quality productive forces," China's PVD (Physical Vapor Deposition) vacuum evaporation coating materials industry is actively transforming from a pure product supplier into an integrated solution provider, navigating the upward industry cycle.

Despite a gradual recovery in the downstream panel industry and record-breaking revenues, companies are grappling with profit pressures due to intense competition. In response, leading firms are leveraging their decades of accumulation in the field to pioneer a new development model.

♦ Strategic Transformation: From Making to Thinking

At the forefront of this transformation is the "1+4+N" strategy, a blueprint for upgrading deployed by industry leaders. This model focuses on one core—PVD coating materials—while intensifying efforts in four key sectors: optics, displays, semiconductors, and photovoltaics. The "N" represents the crucial shift: providing diverse, innovative coating solutions and technical services.

This means companies are no longer just selling raw materials like the TG Multiarc Ion Sputtering Machine target. They are now building open innovation platforms, collaborating deeply with downstream clients on R&D through shared labs, and offering value-added services like target maintenance and agile logistics. This approach builds closer client relationships and provides sharper market insights.

♦ Tech Breakthroughs: Mastering the Core Tools

The industry's upgrade is underpinned by advancements in core manufacturing equipment and processes. China is making significant strides in developing high-end Coating Equipment, moving beyond basic models.

Innovations like the GD Large Multiarc Ion Sputtering Machine and advanced PVD Multiarc Ion Sputtering Coating Machine models are enhancing production capabilities. These machines, known for high productivity and lower energy consumption, are achieving greater precision and efficiency in depositing thin films for tools, decorative items, and other applications. This mastery of advanced Coating Equipment is fundamental to producing higher-value-added products.

♦ Future Outlook: Seizing Opportunities in Recovery

With the global flat-panel display industry showing clear signs of repair and new projects from top panel manufacturers coming online, demand for PVD materials is experiencing tangible growth.

Simultaneously, the application of PVD technology is expanding into frontier areas such as high-performance optical components, semiconductor packaging, and new energy solutions, opening up vast new markets.

Magnetron sputtering system
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